About us

About Us–Rooh & Roast

At Rooh & Roast, we don’t just make coffee — we tell stories through every cup. Born in the coffee-rich highlands of Chikmagalur, our brand is rooted in heritage, authenticity, and the soulful ritual of South Indian filter coffee. Every blend we create is a tribute to the rich aromas, deep flavors, and cultural legacy that make coffee a way of life for millions.

The name Rooh & Roast reflects what we stand for — Rooh, meaning soul, captures the essence of what coffee means to us, and Roast stands for our commitment to quality and craftsmanship. Together, it's about creating coffee that speaks to the soul.

We're two close friends — Pratheek and Rahul — brought together by a shared love for authentic filter coffee and the dream of building something from scratch. As medical students with entrepreneurial hearts, we’ve poured our passion, curiosity, and countless early-morning brews into building this brand. What started as conversations over coffee turned into something much bigger: a desire to bring high-quality, honest coffee into everyday homes.

From sourcing beans from the serene estates of Chikmagalur to perfecting our blends, we are hands-on at every step. Whether you choose our comforting Signature blend (75% coffee, 25% chicory) or the bold and pure Pure Origin (100% coffee), you’re not just sipping coffee — you’re sipping our journey, our roots, and our vision.

This is just the beginning. Join us in brewing something beautiful.

— With love,

Pratheek & Rahul

Founders, Rooh & Roast