When we started Rooh and Roast, we weren’t just building a coffee brand. We were building a bridge between the rich heritage of South Indian coffee and the modern world that’s slowly rediscovering its roots.
Our journey began in Chikmagalur, Karnataka. And it’s no coincidence that our coffee comes from this sacred origin the birthplace of Indian coffee, where every bean tells a story.
So why Chikmagalur? Let us take you through the soul of Indian coffee, one sip at a time.
What Makes Chikmagalur Coffee So Special?
Chikmagalur isn’t just a place on the map. It’s where coffee from Karnataka first took root literally and culturally. It’s where Baba Budan, a 17th-century Sufi saint, smuggled seven coffee beans from Yemen and sowed the seeds of India’s coffee legacy.
Today, Chikmagalur is not just the origin it’s the epicentre of South Indian filter coffee culture.
Ideal Climate and Soil
The hilly terrain, red loamy soil, and consistent rainfall make Chikmagalur the perfect cradle for cultivating Arabica and Robusta beans. The elevation allows slow, even ripening, giving beans their rich aroma, full body, and a naturally sweet finish.
Traditional and Sustainable Farming
At Rooh and Roast, we source from estates that follow ethical practices. These farms are shade grown, biodiversity friendly, and use minimal chemical input. Every bean you sip supports farmers, families, and a legacy.
Why We Chose Chikmagalur for Rooh and Roast?
Both of us—two friends who shared countless conversations over cups of coffee—knew that our roots were strong. Raised in Karnataka, we grew up with the scent of fresh South Indian coffee wafting through the kitchen each morning.
When we visited Chikmagalur and tasted estate-fresh filter coffee, we didn’t just drink—we felt. The mist, the earth, the labour behind every cup—it was soulful. It was Rooh.
We decided to make that experience accessible to everyone, through Rooh and Roast. We roast in small batches, keeping every bean’s integrity intact. The result? Coffee that connects your palate with its origin.
South Indian Coffee at Its Finest
Our blends are rooted in South Indian filter coffee tradition—brewed in steel tumblers, savoured slowly, and made with care.
From strong Robusta-based filter blends to smooth Arabica roasts, our coffee brings you the flavour of Chikmagalur in every sip.
Whether you enjoy it with frothy milk or as a black decoction, our coffee gives you the authentic South Indian coffee experience.
From Chikmagalur to Your Cup-Brew.Sip.Feel.Repeat
Every bean we bring you from Chikmagalur is a part of our story, our culture, and our purpose.
Rooh and Roast is about more than caffeine. It's about connection. It's about starting your day not just with energy, but with intention. With soul.
Explore our range of fresh South Indian coffee blends on roohandroast.odoo.com