Introduction: A Sip of Soul in Every Cup
At Rooh & Roast, we believe coffee is more than just a beverage — it’s a ritual, a rhythm, a return to roots. Our signature blend is a modern ode to the traditional Indian coffee culture, bringing together the right aromatic intensity of premium coffee with the smooth earthiness of chicory. Let’s unravel the story behind our filter coffee blend.
What Is Chicory – And Why Is It in Your Coffee?
If you’ve ever had South Indian filter coffee, you’ve tasted chicory — even if you didn’t know it.
Chicory is a root of the endive plant, dried, roasted, and ground to a fine powder. It doesn’t contain caffeine but offers a rich, woody flavor and a dark roast-like finish that enhances the body and texture of coffee. Originally used during colonial times to stretch expensive coffee, it’s now become a beloved ingredient in many Indian households.
Chicory Coffee Benefits:
- Adds depth to flavor: Gives coffee a smooth, bold texture.
- Reduces caffeine content: Perfect for those sensitive to caffeine.
- Aids digestion: Traditionally believed to have gut-health benefits.
- Balances acidity: Reduces sharpness for a more mellow taste.
So when we say 75 coffee 25 chicory, it’s not just a ratio — it’s the result of years of tradition and taste trials, designed to hit the sweet spot between strength and smoothness.
The South Indian Filter Coffee Legacy
No discussion on chicory is complete without celebrating South Indian filter coffee — the soul of breakfast tables across Karnataka, Tamil Nadu, and Kerala. Made using a brass filter, brewed overnight or over a few patient minutes, and served with hot milk and sugar, this style of coffee is less about caffeine kick and more about ritual, aroma, and comfort.
Rooh & Roast's blend is built to enhance this ritual — just the right strength, body, and creaminess to pair beautifully with your traditional filter or even your French press.
Why 75% Coffee and 25% Chicory? Why Not 100%?
This is one of our most asked questions — so let’s break it down:
- 100% coffee tends to be high in caffeine, acidic, and sharp. Great for espresso shots but may lack the creamy, mellow body that filter coffee lovers enjoy.
- A 75-25 blend retains the richness of high-quality Arabica beans while allowing the chicory to add smoothness, aroma, and balance.
- This ratio creates a perfect filter coffee blend for everyday use: strong but not bitter, bold but not overwhelming, nostalgic yet modern.
At Rooh & Roast, we tested over 30 combinations before arriving at this ratio — the one that gave us the “just right” feeling in every sip.
Rooh & Roast Signature Blend: From Chikmagalur to Your Cup
We source our Arabica beans from the high-altitude estates of Chikmagalur, hand-picked and medium-roasted to preserve their floral, nutty profile. These beans are then blended with roasted chicory, ground to the perfect coarseness for filter brewing.
Why medium roast?
- It brings out natural sweetness and balanced acidity.
- It pairs better with milk — essential for filter coffee.
- It enhances the aroma, making your brewing experience soulful.
With every pouch of Rooh & Roast coffee, you’re not just drinking caffeine — you’re experiencing a story. A heritage. A culture.
How to Brew Rooh & Roast Signature Blend (75 Coffee 25 Chicory)
Here’s how to make the best filter coffee in India, right at home:
What You’ll Need:
- Rooh & Roast Signature Blend
- Traditional South Indian filter
- Boiling water
- Hot milk
- Sugar (optional)
Steps:
- Add 2 tbsp of coffee powder to the upper chamber of your filter.
- Gently press with the umbrella disc (don’t pack it tightly).
- Pour boiling water over the powder.
- Close the lid and let it drip for 10–15 minutes.
- Once the decoction collects in the lower chamber, mix 1/4 cup with 3/4 cup hot milk.
- Add sugar to taste, and stir well.
Tip: Pour the coffee back and forth between two tumblers ("dabarah set") for that creamy froth and true South Indian experience.
Modern Twists: Not Just for Filters
Rooh & Roast isn’t limited to traditional filters. Our signature blend works beautifully with:
- French Press – for a thicker decoction
- AeroPress – for a single cup strength control
- Cold Brew – yes, even cold brews taste great with chicory!
- Moka Pot – for espresso-style richness with a mellow aftertaste
This adaptability is what makes our authentic South Indian coffee blend a favorite across India’s new-age coffee drinkers.
Why Rooh & Roast Is the Best Filter Coffee in India
The market is full of options. So why choose us?
✅ Premium Arabica beans from Chikmagalur
✅ 25% roasted chicory for balanced taste
✅ Medium roast for better aroma and body
✅ Perfect grind size for filter coffee
✅ Crafted in small batches to preserve freshness
✅ Eco-conscious packaging
✅ Backed by tradition, driven by passion
Our coffee isn’t mass-produced. Every pouch is curated for people who respect their rituals, whether it’s a 6 AM sunrise or a late-night study session.
Final Sip: The Coffee Blend That Speaks to Your Soul
Rooh & Roast is not just about the brew — it’s about balance. Between modern and traditional. Between strong and smooth. Between hustle and pause.
Our signature 75% coffee and 25% chicory blend is crafted for those who want flavor with feeling, strength with soul, and heritage in every cup.
So next time you’re sipping your morning filter coffee, know that you’re part of something timeless — a legacy carried in aroma, in taste, and in tradition.